The
Taj Mahal is a tourists’ treasure, a so-called wonder of the world, but
Indians are apparently less awestruck by it than foreigners.
Of
all the domestic visitors to cultural sites—”Centrally protected
ticketed monuments” as they’re known officially—12.2% made it to the Taj
Mahal. Meanwhile, foreign visitors were twice as likely to visit the
white marble complex, accounting for 24.3% of admission to sites across
the country, according to India’s Ministry of Tourism.
The
disparity between domestic and foreign popularity is also seen at the
next three most popular monuments—Agra Fort, Humayun’s Tomb, and
Fatehpur Sikri. Each is multiple times more popular among foreign
tourists than domestic ones.
The
relative popularity of locations and sites reveal distinct differences
between the way Indians travel their homeland and the way foreigners
visit it. Both sets of travelers are set to increase into the future,
and their habits and preferences guide investments in India’s travel and
hospitality industries.
Visits
by domestic tourists are significantly more numerous than foreign ones
everywhere the ministry tracks. In 2012, the Indian government logged 1
billion domestic tourist visits and 20.7 million visits by
foreigners. Domestic tourism is typically more popular than foreign tourism around the world.
Eight
of the 10 most popular sites among domestic tourists claim greater
portions of the Indian tourist cohort than foreign tourist one.
Most cultural sites have a two-tiered system for tickets, with
foreigners paying much more. The Taj Mahal charges foreigners 750 rupees
(about $13) and locals 20 rupees (about 34 cents).
Domestic
tourism to cultural sites in India is spread much more broadly than
foreign tourism; where most foreign visits to sites in India occur at
just four locations, it takes 10 locations to account for 50% of
domestic visitors.
The
most popular sites for locals are grouped around Delhi in the north of
the country. The most popular sites for foreigners are in the south. The
north-south trend is largely reflected also reflected in visits to
various Indian states.
Indeed, the India that Indians travel is truly different than the one that foreigners visit.
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